[Sketching12] Help me fix Texas Instruments

[Kipp Bradford]

This is all incredibly helpful, not just for my conversation with TI, but maybe more for creating mutually beneficial strategies for large corporations in general (Radio Shack?).

I don't think turning around a battleship is possible, and it might not be beneficial in the long run for the OSH community. I'd like to see TI be wildly successful with their battleship, but maybe drop a couple hovercrafts into the water that are well-resourced and serve our needs. I'd be very happy with 1% of a $14B company devoted to open hardware.

Here's where I make some strange analogy to battleships and torpedo-weilding hovercrafts piloted by desert penguins, but I'm not going to go there.

Cheers,
-Kipp

On Jul 24, 2012, at 3:12 PM, Andrew Fisher wrote:

> I'll chime in on that one as well as I've hit the same point as CTP I don't have enough time left for "yet-another-whatever" unless it completely addresses a hole in how I'm doing something so I overcome inertia. TI don't seem to deeply engage or interact with the OSH community and see that their interactions need to be based around flogging a particular product. If they took a more engaged stance then sales and product would come as they'd see the issues that actually exist and then design to fill the hole...
> 
> Great to meet all of you at my first Sketching as well!!
> 
> Cheers
> Andrew
> 
> 
> 
> 
> --
> Andrew Fisher
> http://about.me/ajfisher/bio
> 
> 
> On Wed, Jul 25, 2012 at 4:36 AM, Christopher T Palmer <ctp at ctpdesign.com> wrote:
> Not to overstate the obvious (re Alicia's response), but are we not talking about the electronics manufacturing equivalent of asking an oil tanker to do 180 degree U-turn? Is there respect at the corporate level for open source hardware? The whole notion has to give them willies down to their very bones. I know that there are people in these companies who get OSH, but they aren't always (ever?) the people in charge.
> 
> For my part I had sent my earlier reply to just Kipp, but I'll share it with everyone here. This is the case for me, and I thought I was the only one until I started hearing this from my colleagues more and more. I don't want to learn yet-another-language, in yet-another-IDE, on yet-another-tool. I simply don't have the time/brainspace/passion for it. I have stuff to do, art to build, students to teach. And when I do learn a new language (even though I really don't want to) it'll be something that takes me in an exciting direction I can't already go - for instance Processing, or MAX/MSP, or some such. I know people who love love love to dig into a new programming language, but I am meeting more and more of us who just don't. 
> 
> What I have no idea about is if there's enough people like me to cause a shift, or if there will always be plenty of the other clamoring for the ever new.
> 
> CTP
> 
> ps - SO AWESOME to see you all in Portland last weekend!
> 
> 
> 
> 
> At 11:12 AM 7/24/2012, alicia wrote:
>> Second, they've been very reluctant to admit that the MSP430 Launchpad took any inspiration from Arduino, although some engineers who worked on the product will tell you exactly that, the company as a whole denies it and treats Arduino as a 4 letter word.
>>  
>> 
>> 
>> On Sun, Jul 22, 2012 at 10:35 AM, Kipp Bradford <kb at kippworks.com> wrote:
>> I have an opportunity this Thursday to tell the TI senior microcontroller folks how to better serve our community. The 900 people in the room will include the Pandaboard folks, BeagleBoard folks, MSP430 team, C2000 team, and more.
>> 
>> What would you like to see from TI?
>> What do they do well for us? What could they do better?
>> 
>> Send me an email and I'll incorporate your interests into my talk!
>> 
>> Thanks,
>> -Kipp
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